Just as it applies in the normal human scenario and in natural settings in general, it is only realistic for business to experience significant growth over a given period of time. Any business that does not grow is stagnant and in no distant date nor time, will see the exit door. Growth is essential for every business enterprise to thrive. There are variety of ways to achieve growth in a business and these are outlined below
Getting more customers to patronize your business has never been an easy task. But with the right tools, procedures and tips, you can achieve this in a very easy way. Of course, patronage is the life wire of any business, and in order to make any significant profit or remain in the business, the need for more patronage from a large pool of customers cannot be overemphasized.
For any business to remain significant and pull-in the much-needed revenue, it is necessary to get more people, especially new clients to patronize the business. To achieve this, therefore, it is necessary to know the cardinal steps to take in realizing continuous patronage.
In this discussion, therefore, I will be looking at about 20 hot tips which you can deploy to help you get more clients/customers to patronize your business and grow it within a very short time.
1. Hire the Best Staff for Your Business
To grow your business you need the right team with good workable ideas on how to help grow your business. You should hire capable hands who can manage your resources effectively to get customers.
2. Treat Your Staff Well
It is not enough to hire good staff, always seek out ways to reward, inspire and encourage them with incentives like cash, holidays, promotion, job enlargement, transfer to other departments, training, International travel, etc. This way you are certain that they will render good service to your customers.
3. Chose a Good Business Location
A good business location guarantees easy access to customers. The location will either give your customers a positive or negative experience. Also, take note of the facilities available for your customers’ convenience.
4. Close Substitutes for Products or Services
As much as possible try to have everything your customers need in your business, customers love the idea of a one-stop business where they can get the options for things they want.
5. Quality Products and Discounts
Customers want good value for their money. Give customers excellent products at good prices and discounts and they will revisit your business daily.
6. Identify Your Customers
All businesses have a specific niche they target. They do not serve everybody, you can grow your customer base by reaching out to your target audience, identify their needs and develop ways to better serve them.
7. Good Management
A good management team helps to develop innovative ways to attract new customers while keeping old customers satisfied.
8. Capitalize On Your Strength
Every business has a unique selling point, determine yours and capitalize on it. Market your strengths.
9. Exceptional Customer Service
Good customer service is needed for any business to grow. Even if your products are top quality, with bad customer service you can perform below-expected results. Get feedback from customers and develop ways to serve them better.
10. Do After Sales Enquiry
Develop a strategy to get feedback from your customers to know or rate their satisfaction level of your product or service. You can contact customers personally to show how much you care.
Customers like to feel appreciated for their loyalty to your brand. You can organize a get-together, an award ceremony or an end of year party to show appreciation to these customers. Ensure you praise them and ask for referrals.
12. Networking with Industry Influencers
Networking is also a necessity to grow your business, connect with big game players in the industry. That way you can build relationships with them which will foster recommendations for your business.
The variety they say is the spice of life. Diversity gives your customers the impression that they have choices to choose from when they patronize you.
14. Ask Customers to refer Clients to You.
Referrals are necessary for a startup to grow. Therefore, you can ask satisfied customers to refer clients to you.
15. Marketing Campaign
Marketing Campaigns can be used to create awareness if your brand in the minds of customers. You can do this on your business website using digital marketing strategies.
17. Social Media
Take advantage of social media to advertise your business, use bulk SMS, YouTube videos, Podcasts, Google AdWords, etc to connect with customers. You can also launch a marketing campaign using digital media.
18. Buy Smaller Companies
As your business grows and becomes more profitable, you can seize opportunities to acquire smaller companies in the same sectors as you. That way you can expand your customer base.
In Nigeria, technology has become an essential part of every business. Technology can be used to effectively produce and manage large orders for your products or services.
20. Use Freebies and Incentives:
Freebies have always worked as a powerful marketing tool to attract customers to your business.